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Fitflop shoes provide modern casual footwear that are not only super comfortable, but look stylish too. They are probably most famous for their thongs or flip flops, that have all the comfort and aesthetic elements the consumer is looking for.
Fitflop make comfortable casual sandals and are widely worn by consumers who suffer pain in their feet due to problems with Plantar Fasciitis or fallen arches.
The Fitflop philosophy is quite simple and effective, when your feet feel great, you feel like you can do anything :)
And with this philosophy in mind, founder Marcia Kilgore set out to create the most comfortable footwear worldwide. With the aid of 2 British biochemists, Marcia Kilgore invented a a triple-density MICROWOBBLEBOARD™ midsole. This advanced technology was then destined to be incorporated into the first ever Fitflop sandal.
Since this time, with more then 20 million pairs of shoes sold, Fitflop has continued to evolve and adopt the latest technology in their footwear, all in the attempt to create some of the most comfortable footwear in the world.

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