New Balance has always been a brand concerned about meeting the needs of the everyday athlete. In recognition of this pursuit, New Balance adopted a "Endorsed by No One" philosophy, in which New Balance believed the product would sell itself better than any famous athlete could.
New Balance has always focused on striving to provide consumers with the best fit. New Balance do not believe in a one size fits all strategy. New Balance recognise that as consumers, we come in all different shapes and sizes. New Balance became famous for producing shoes in different width types to suit narrow, medium and wide feet, because in their philosophy, a better fit creates a better performance.
New Balance produce a wide range of footwear and apparel and have become one of the top athletic brands worldwide. From running shoes to cross trainers to casual retro shoes, New Balance are continually evolving the latest technology and varied fitting options in their shoes to help consumers achieve the optimal performance and in turn, optimal customer satisfaction.