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Inspired by the Greek goddess of victory, Nike is one of the most famous brands worldwide for producing athletic shoes, apparel and accessories. In the last few decades, Nike has become a forefront leader in the sporting world and has become a part of the daily lives of millions of people across the world. Nike is well recognised with its trademark swoosh logo. The NIKE 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
Nike produce a diverse range of athletic footwear, including running, basketball, golf shoes and cross trainers. They also produce a wide range of sporting apparel and accessories to suit all ages. It is also very common practice for Nike to use famous athletes to endorse and promote their products to appeal to their consumers in way that they can identify and emulate their athletic heroes.