Lacoste rise to fame was inspired by a famous French tennis player, Rene Lacoste, who became renown for winning multiple grand slam titles and was nicknamed the "alligator" as a result of his conquests. Rene Lacoste chose to showcase his nickname by embroidering the famous Lacoste crocodile on his tennis clothing which inspired the Lacoste brand to become a household name it is today.
Since this time, Lacoste has expanded into becoming a universal on trend brand. Lacoste develops products in various categories including casual footwear, casual apparel and fragrances. The Lacoste crocodile is a highly recognised aspect of the brand. Lacoste continues to stay true to its heritage and roots by producing on trend products that are classic in styling, yet very fashionable.